Understand what
your video really says.

Upload any creative and get a clear first read of where attention, emotion, and intent are likely to rise and fall — so you can improve your content before it reaches your audience.

MP4  ·  MOV  ·  WebM  ·  up to 60 seconds  ·  results in under 2 min

Upload your video

Drop your video here

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How it works

Three steps to a sharper creative.

01

Upload

Drop in your MP4, MOV, or WebM video — up to 60 seconds. No account required for your first analysis.

02

We analyse

Our models process video, audio, and language simultaneously — mapping predicted attention, emotional response, and persuasive intent across every frame.

03

Get your report

Receive a clear first read with key metrics, a frame-by-frame timeline, actionable recommendations, and detailed analysis — all in under two minutes.

Why Totem

Traditional creative testing is slow, expensive, and happens too late in the process to change anything meaningful. Totem gives creative teams a way to gut-check a video in minutes — not days — so better decisions happen earlier, when they still have impact.

Faster than panels

Survey panels take days. Totem gives you a comprehensive read in under two minutes — at a fraction of the cost.

Deeper than heatmaps

Go beyond eye-tracking. Understand predicted emotional response and persuasive intent alongside moment-to-moment attention.

Earlier in the process

Test rough cuts, not final masters. Catch and fix issues while production is still flexible, not after it's locked.