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How it works
Three steps to a sharper creative.
Upload
Drop in your MP4, MOV, or WebM video — up to 60 seconds. No account required for your first analysis.
We analyse
Our models process video, audio, and language simultaneously — mapping predicted attention, emotional response, and persuasive intent across every frame.
Get your report
Receive a clear first read with key metrics, a frame-by-frame timeline, actionable recommendations, and detailed analysis in a few minutes.
The science
Totem is powered by TRIBE v2, a Meta research model that predicts brain activity from video, audio, and language. It was trained on fMRI scans from hundreds of subjects and maps neural response across the cortex at high resolution. We take that output and turn it into 12 metrics that creative teams can actually act on.
Traditional pre-launch testing has real limits. Panels are slow. Heatmaps show you where attention goes, not how the brain processes what it sees. And most methods are expensive enough that you run them once, if at all. Cortex reads every second of your cut in one pass, so iteration is possible before anything gets locked.
Why Totem
Traditional creative testing is slow, expensive, and happens too late in the process to change anything meaningful. Totem gives creative teams a way to gut-check a video in minutes — not days — so better decisions happen earlier, when they still have impact.
Faster than panels
Survey panels take days. Totem gives you a comprehensive read in under two minutes — at a fraction of the cost.
Deeper than heatmaps
Go beyond eye-tracking. Understand predicted emotional response and persuasive intent alongside moment-to-moment attention.
Earlier in the process
Test rough cuts, not final masters. Catch and fix issues while production is still flexible, not after it's locked.